Guide

How to Hand Over a Brand Kit or Design Assets to a Client

A brand kit only works if the client can find the right file a year from now, when someone asks for "the logo, but white, as a PNG". Here is what to include, how to organize it and how to deliver it.

Published Aug 15, 2026 · Updated Oct 24, 2026 · 3 min read

What should a brand kit include?

Every logo version (full color, black and white, plus any icon or stacked variant) as SVG for screens, PDF for print and transparent PNG for Office and Canva. Add the color values (HEX and RGB, plus CMYK and Pantone if you defined them), the typefaces with where to license them, and a short guide: clear space, minimum size, what not to do. Add templates only if they were part of the job.

Name files so they are found later

The client will search their downloads folder, not browse it. Put the brand, the item, the variant and the color in every file name:

  • fernway-logo-primary-color.svg
  • fernway-logo-primary-white.png
  • fernway-icon-black.pdf
  • fernway-brand-guide.pdf

Avoid version words like final, new or v3 in anything you hand over. To the client there is only one version: the one you delivered.

Fonts: settle the license first

Many commercial font licenses do not let you pass the font files to a client. If yours does not, tell the client which license to buy and where, and put that in the guide. Google Fonts are free to use, so they can be handed over or downloaded by anyone. Adobe Fonts cannot be handed over at all: the client activates them with their own Adobe account.

Deliver it as one link

  1. Go to droply.so and type a name, for example fernway-brand-kit.
  2. Select all the files and drop them together. They share one page: the client can preview logos and the guide, download single files, or click Download all.
  3. Send the link with a short note on where to start (usually the guide).

Upload the files themselves, not a ZIP: Droply treats every ZIP as a website. A full kit with print PDFs often passes the free plan's 10 MB; Starter holds 100 MB and Plus 1 GB. When a logo changes later, replace that one file from the project's Files panel. The link stays the same, so the client's bookmark keeps working. For a rebrand that is not public yet, add a password (Plus).

Want a brand page instead of a file list?

A small brand page with sections for logos, colors and fonts looks more finished than a list of files, and it is quick to make:

  1. Ask ChatGPT or Claude for "a one-page brand kit site in a single HTML file, with download links to these files", and paste your file names.
  2. Save the result as index.html in a folder with all the files.
  3. Select everything inside the folder, compress it to a ZIP so index.html sits at the top level, and upload the ZIP to Droply. It goes live as a website.

Our guide to sharing pages made with AI covers the details.

Write the one-page guide

Keep it to what people need when they are about to use the logo:

  • Which logo to use where, with a small picture of each.
  • The color values, in the formats each team needs.
  • The typefaces, and where to license them.
  • Clear space and minimum size, as a picture rather than a paragraph.
  • Two or three examples of what not to do.
  • Who to contact with questions.

Need the full handoff checklist, including the delivery email? See How to hand off final files to a client.

Hand over a brand kit as one link that stays up.

Upload a brand kit →